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Preston Grasshoppers appoints new brewery partner

Preston Grasshoppers appoints new brewery partner

Jackie Ballard20 Mar - 11:14

Preston Grasshoppers Rugby Football Club has appointed Molson Coors Beverage Company as its new brewery partner.

The agreement will see a refreshed drinks offering across the Club, including at our popular 1869 Bar and matchday facilities, as well as at corporate events, private functions and for regular visitors.

The new range will feature well-known lager brands including Coors, Pravha, Madri Excepcional, and Staropramen. Also on the Hoppers bar will be Aspall Cyder and Rekorderlig strawberry and lime ciders, and SALT Alpacalypse Session IPA. We will continue to serve fan favourites Guinness and Wainwrights and feature a variety of guest ales.

In addition, LWC Drinks has been appointed as our main distributor, supplying beers, wines, spirits and soft drinks, including the Molson Coors portfolio.

John Chesworth, chairman of Preston Grasshoppers RFC, said: “This is a significant move for the Club. It allows us to offer a wider and more popular range of drinks, while also giving us the flexibility to introduce guest ales and cask lines. This will be particularly exciting for our highly attended annual events including our Hopfest beer and gin festival in July.”

Molson Coors has been brewing beverages for over two centuries . It has breweries across the UK, including its UK head office based in the renowned brewing town, Burton upon Trent. It also operates a 300-year-old cider press in Suffolk. 

Thomas Atkinson, brand development manager at Molson Coors, said: “Preston Grasshoppers has such a rich history and a strong community of passionate supporters, so it’s a pleasure for us to bring our portfolio of beers and ciders to the club.

“Through the partnership we will be able to offer a fantastic choice for fans on matchdays and at key events to ensure that all tastes and preferences are catered for, including no and low alcohol options.”

The new brands will be launched at Preston Grasshoppers’ annual Ladies Day event on Saturday March 21, with over 200 guests dining at the club before the Hoppers men’s 1st XV rugby team kick off at 2.30pm versus Sheffield Tigers. Over 500 additional spectators are expected to join the crowd for the afternoon as the 1st team hopes to continue its recent winning streak.

John added: “Molson Coors and LWC are both highly respected partners, and we’re excited to introduce the new range to our members and supporters and look forward to everyone’s response on Saturday. With warmer weather approaching, it’s the perfect time to enhance our offering.”

Established in 1869, Preston Grasshoppers is one of the founding clubs behind the Rugby Football Union and has a long history as a well-known and popular rugby club in the North West. As well as its senior and junior rugby teams, it hosts a wide range of other sports including cricket, squash, archery, darts and shooting and has three function rooms for both business and private hire.

Pictured above left to right: Thomas Atkinson, brand development manager at Molson Coors with John Chesworth, chairman of Preston Grasshoppers RFC, celebrating the partnership with a pint of Pravha in the Club's 1869 bar.

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